Through welcoming Bud to our house, giving it a tap and friend or two it has become known to me the huge dispute going on about the branding and naming rights of this fine, American lager. Leading me to look into the finer details of such phenomenon. I am a marketer, so hearing 2 companies of the ‘same’ product and ‘same’ name- bewildered me slightly.
Budweiser, an American style pale lager, produced by Anheuser-Busch, finds itself in the sticky and most likely very annoying trading-name dispute with the unrelated product Budweiser, originating donkies years ago in Budweis, Bohemia; from the Budweiser Budvar Brewery. Fancy that! But what does it actually mean?
You will probably recognize the name used by majority as Bud. Used a slang of just easy short nickname? This is not coincidence, in fact this was as a direct result of Anheuser-Busch being unable to sell his very well known and much loved American Budweiser in some regions. Available in over 80 countries, it is one of the largest selling Lagers in the US. Though in most regions it may not be sold and marketed as Budweiser, due to Anheuser loosing trade rights over the name, this lager takes no major knocks on the sales due to the dispute. On the contrary $449 million dollars was spent on advertising this beer in 2012- making it the most advertised drink brand in the US.
A favourite amongst many; we are super stoked to have it amongst us.
Not only is the history unique but the distilling process is also immensely interesting. Making it a literal vegan friendly beer due to none of the ingredients or conditioning are animal by-products.
Check out the article on Wikepedia: Wikipedia
I am not a big fan of drinking Bud- I’m a whiskey drinker, however just seeing that keg in our tap-house is enough to spark some major form of weird excitement. Maybe simply, it’s the idea that one of the biggest brands of beer worldwide… we have! Boast? Maybe a tad!
Beers come in all different forms. You will have noticed whilst some pubs stock only 2-3 of the most popular, there are pubs boasting over 10, over 20- the demand is higher than ever. Some pubs even take on the name of Brewpub- this is when they literally start to brew and sell their own, all on the same premises.
It is not just about throwing together some hops, water, malt and yeast. The thought, the process, the end goal is extreme- probably much like you, I really have very little idea of the process step by step but I do know enough to know the product that comes pouring out of that tap, cold and beautiful is enough for me to say “cheers, well done!”
Whether you are a lager fan, a stout drinker or you simply like an ice cold shandy at sundown, it is all pretty much (my opinion) the same form of love.
Craft beer however is very much a different concept.
“The craft brewing process takes time and can be considered an art by the brewmasters.”- https://en.wikipedia.org/wiki/Microbrewery#Craft_brewery
To be classed as a craft beer, it is primarily down to the size and numbers of production- that and the hands on numbers. Craft beer brewing takes more hand power than large scale machinery. These breweries are called Micro-Brewers. With such a major growth rate of the Craft industry, but with only small production lines and the amount of time taken to brew the best, it is no wonder in fact of why there are so many Craft Brewers. All searching for the next best selling Craft.
“The 1st micro-brewer in SA to turn commercial was Mitchell’s brewery in Knysna in 1983. Since then dozens of micro brewers have been producing some very unique Brews.”
Supercool Beer tour
Bringing it home, our very own Cape Town comes equipped with 38 micro brewers. This is incredible! For a whiskey fan even!
So did you ever wander? Seen all these beers and crafts creeping up in the market but had no idea what it actually was?… now you do! To be honest, beer not only is a very social drink amongst friends and family watching the rugby, it is also the national drink of South Africa and one of the cheapest drinks to buy. So next time your invited to the pub but strapped for cash- have no fear, beer is here!
Santos stocking over 10 brands on tap, 3 of which are craft and 1 stout. I am definitely very excited to see where our tap house takes us!
…Ales! (I’m English after all- nothing better than a perfectly drawn pale ale on tap whilst in front of the fire and a great book!)
Grab your brew, entice your taste buds and explore the world of beer.
See you soon